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Press Release - New rich media campaign for Schroder Multi-Manager Portfolios
March 09, 2007
Schroders promotes Schroder Multi-Manager Portfolios with rich media campaign designed by Taglab
Schroders, the global asset management company, is targeting independent financial advisers with a new rich media campaign, developed by Taglab to promote the Schroder Multi-Manager Portfolios. The campaign features Flash executions in a variety of formats and will be running on IFA Online, Morning Star, Trustnet, CityWire, Reuters and Money Marketing Online.
As a “best of the best” fund, Schroder Mutli-Manager Portfolios comprises 3 entirely separate portfolios each with a different risk profile. Using online media agency Altas’s rich media platform, Taglab succinctly presents this complex product proposition in a variety of online formats.
"Atlas's rich media formats enable us to communicate complex messages in a clear and involving manner. With so much content in the ad itself, our focus moves from merely counting clickthroughs, to measuring meaningful user interaction. Event tracking enables us to identify which portfolios are generating the most interest, and track PDF downloads without the user ever needing to clickthrough to the site," explains Taglab’s joint managing director, Graham Bower.
The campaign, which launches this week, represents the latest in a series of online campaigns that Taglab have developed for Schroders.
Lycos uses viral ad to push XY channel
January 18, 2007
From: New Media Age
Entertainment and search portal Lycos has commissioned full service digital agency Taglab to promote its XY men's channel with a viral campaign.
The 'Perfect woman' viral invites users to design their perfect woman by mixing the features of celebrity beauties like Cameron Diaz, Angelina Jolie and Kate Moss. They can then add their designs to an online gallery and forward them to friends.
Taglab plans to build an avatar for the channel based on the most popular choices. The viral is to promote Lycos's XY channel which launched last November. The channel features health tips, gadget reviews and a 'Babe gallery'.
Press Coverage - Marie Claire in online push
October 23, 2006
From: Marketing Week
IPC SouthBank is backing the relaunch of flagship women's title Marie Claire with an online advertising drive.
Developed by interactive marketing agency Taglab, the campaign features a combination of flash ads, skyscrapers and banners running on sites including Living TV, UKTV Style, Disney and the Official London Theatre Guide.
Ian Spooner, Taglab client services director, says: "This is the first project we have handled for IPC SouthBank. Promoting Marie Claire's new look is an auspicious project."
IPC has overhauled the title in a bid to improve its share of the women's weekly market. Marie Claire suffered a 13.2% drop in circulation to 331,127 in the ABCs for the six months to June. Editorial bosses have promised to focus more on fashion, and the new-look November edition includes a 40-page, dedicated shopping section.
Press Coverage - Marie Claire uses online to promote its new look
October 19, 2006
From: New Media Age
IPC SouthBank's flagship women's publication Marie Claire has launched an online advertising campaign to promote its new look November issue. The relaunched glossy features an increased cover price of £2.90 and will offer readers a chance to win a £1,000 designer wardrobe. The campaign was developed by interactive marketing agency Taglab.
Press Coverage - Schroders launches 'Magnificent 7%' online ad push
October 13, 2006
From: Marketing Week
Schroders, the global asset management company, is targeting independent financial advisers with an online advertising campaign.
Developed by Richmond-based interactive marketing agency Taglab, the work is running on sites such as IFA Online, Morning Star, Trustnet, CityWire, Reuters and Money Marketing Online. It focuses on the fact that the Schroder Income Maximiser product is on target to deliver a 7% yield. The execution plays on a Wild West "Magnificent 7%" theme.
Taglab managing director Graham Bower says: "Getting across the vast cinematic expanse of the Wild West in tiny online advertising formats has been quite a challenge. We think the results speak for themselves."
Taglab's other clients include British Gas, Betfair and Links of London.
