taglab news

Press Coverage - Schroders heads online to tempt public

October 05, 2006

From: Precision Marketing

Global asset management company Schroders is switching to responsive Web campaigns to attract consumers to its fund management products.

This week sees the launch of a campaign to promote its Income Maximiser fund. Using a humorous Wild West theme, it reflects the fund’s target yield of 7 per cent with a ‘magnificent 7%’ strapline, featuring flash animation showing a group of cowboys galloping towards a cactus in the shape of a seven.

The campaign will appear on websites including IFA Online, Morningstar.co.uk, Trustnet, CityWire, Reuters and Money Marketing Online. It was designed by Web agency Taglab.

“We are keeping up with the market,” explains a Schroders spokeswoman. “We can supply people with information about our products quickly and easily over the Internet, so they don’t have to wait for us to post them documents.”

A response mechanism on the ads will allow Schroders to collect prospect details and follow up response.

Press Coverage - Betfair Greyhound Form

September 28, 2006

From: Marketing Week
Betfair, the online betting exchange, has appointed interactive marketing agency Taglab to develop a website providing free greyhound form guides for punters. Data will be provided by the press association.

Press Coverage - Taglab designs new site for V&A

September 21, 2006

From: New Media Age
Taglab has launched the first phase of a microsite to promote the Victoria & Albert museum's "At Home in Renaissance Italy" exhibition. Phase two of the site will coincide with the exhibition's launch in October and will feature a virtual renaissance Italian show home, enabling visitors to explore various rooms. It will also include Flash-based "Design your own renaissance room" activity.

Press Coverage - Taglab revamps WACL site

September 21, 2006

From: Marketing Week

Taglab has been appointed to revamp the Women in Advertising and Communications London (WACL) website.

The interactive specialist, based in Richmond, has redesigned the site to include a password-protected members' area with a searchable database of members, event booking forms, newsletters and blogs.

WACL member Francesca Ecsery, who is managing director of STA Travel's international division, says: "Taglab built our first website in 2001 and it has been hugely popular, especially with WACL members, for whom it has proved to be an invaluable means of keeping in touch between events. The new site is easier to use with a clean modern design."

Last month, WACL launched a search for the industry's next high-powered females. The WACL Future Leaders Fund was created, with the support of Nabs, to subsidise women studying for advanced professional qualifications or other career-related training.

Press Coverage - Taglab redesigns site for Women in Advertising group

September 21, 2006

From: New Media Age

Interactive marketing agency Taglab has redesigned the website for the Women in Advertising and Communications in London (WACL) group, introducing a new password-protected members' area.

The members' section now includes a searchable database of current members, event booking forms, newsletters and blogs.

WACL is a group of 130 women working in senior roles in marketing and communications, and provides a network and support system for women in the advertising industry. WACL's current president is Debbie Klein, chief executive of WCRS. Past presidents have included Carolyn McCall, chief executive of Guardian Media Group and Dianne Thompson, chief executive of Camelot Group.

Taglab's clients include British Gas, Schroders, Betfair, Links of London and the V&A Museum.