case study

Disney Channel High School Musical 2 You're the Star

High School Musical 2 is the sequel to the hugely popular Disney Channel Original Movie. “You’re the Star” was a talent contest designed to generate buzz around the movie’s launch. The contest was run entirely online using a dedicated website developed by Taglab. Visitors could watch videos and vote on contestant's performances, or upload their own performance videos. The winner got to perform in a video with stars from the movie.