case study

Boosey & Hawkes Shop

Boosey & Hawkes is the world’s leading classical music publisher. The Boosey.com shop sells sheet music, books, CDs and DVDs. Taglab undertook a major redesign of the shop, focusing on information architecture, navigation, usability, merchandising and cross sell opportunities in order to increase average transaction values and drive repeat business. Within a month of the relaunch, sales had doubled.