software
key features
Reports
comprehensive reporting at an individual level
Secure
SSL compatible
Integration
powerful website integration features
Easy to use
simple, fast, attractive user interface
Flexible
list management works with Microsoft Excel
Free
no licence fees
Open
works with Tomcat and mySQL
taglab campaigner 2
Easy web-based e-mail campaign setup and send with comprehensive reporting
Taglab Campaigner 2 is a fully featured e-mail campaign management tool designed to enable the handling of complex, high-volume e-mail marketing campaigns.
With an easy-to-use web-based user interface, Taglab Campaigner 2 puts you in complete control of every aspect of your e-mail activity. And when used in combination with Taglab Publisher 2, Taglab Merchant, Taglab Quizzer and Taglab Voter, it forms the basis of a powerful eCRM solution.
Send richly formatted, personalised HTML e-mails
In today’s cluttered e-mail environment, a campaign must stand out from the crowd in order to be successful. With full support for HTML mime multipart e-mails, Taglab Campaigner 2 enables you to deliver richly formatted, highly creative and innovative e-mail communications that deliver real stand-out. And with built-in mail-merge functionality, you can get truly personal with your customers and prospects.
Clear, comprehensive reporting
Like all direct marketing, e-mail marketing is both an art and a science. And with Taglab Campaigner 2’s comprehensive suite of reports, there’s no shortage of valuable data to get scientific about. Taglab Campaigner 2 doesn't just report on the usual bounces, unsubscribes, opens and click-throughs - it provides reporting at an individual level as standard, so you can always see exactly who did what and when.
Campaigner 2 provides exceptionally detailed reporting - even down to what software an individual recipient is using to view HTML e-mails, which enables you to target richer formatting to recipients with more advanced software.
Secure, flexible list management
Taglab Campaigner 2 is SSL compatible, providing a safe and secure environment in which to upload and manage personal data. And with automatic de-duping and unsubscribe handling, you can feel confident that your list data will always be properly handled.
By providing downloadable CSV (comma separated values) files, Taglab Campaigner 2 puts you in control of your data, enabling you to easily import data direct from Taglab Campaigner 2 into Microsoft Excel or a database. And updating a list couldn’t be simpler - simply add a new list or replace an existing list by uploading a new CSV file, which can easily be exported from Microsoft Excel.
Clever click-throughs
Taglab Campaigner 2 can track click-throughs from an e-mail through to a website at an individual level, and then continue tracking every click on a website, and even monitoring form submissions and transactions.
For the truly personal touch, Taglab Campaigner 2 enables you to personalise the website that a recipient clicks-through to, and by delivering a cookie, Taglab Campaigner 2 enables you to recognise your customers and welcome them back when they return to the site later.
Where an e-mail clicks-through to a password protected web page, like a members-only section, Taglab Campaigner 2 provides auto-login functionality – which means that there’s no need to remember passwords. Other time saving features include the ability to click-through to pre-populated forms.
If you would like to find out more about Taglab Campaigner 2, and how we could use it to manage your e-mail campaigns, please call us on 020 7183 3600.