key features
Bespoke
design your site the way you want it
Comprehensive
an extensive range of e-commerce functionality including wish lists, tell-a-friend, content syndication, user registration and more
Publisher 2
content management via our popular CMS tool
Easy to use
intuitive administration interface
Flexible
handles a wide range of content types
Free
no licence fees
Open
works with Tomcat and mySQL
taglab merchant
Combines with Taglab Publisher 2 to provide a comprehensive e-commerce solution
In today’s competitive e-commerce environment, a potential customer is only one click away from a competitor’s site. It’s therefore essential to engage your customers, by differentiating your offering from that of competitors.
Your site must deliver a unique e-commerce experience with flair and imagination. Every detail has got to be right, both in terms of design and functionality.
There are a wide variety of “off the shelf” e-commerce products on the market, many promising low cost and rapid deployment. Whilst this type of solution may get you up and running quickly, the lack of flexibility in a “one size fits all” solution will soon become a problem, and on the rare occasions where customisation is an option, the costs are often truly prohibitive.
Taglab Merchant provides a platform for building truly unique and successful online stores on top of a robust, open source, standards-based foundation. No two Taglab Merchant stores need be the same – so there’s no limit to the creative possibilities. And when you want to expand and enhance your store in the future, Taglab Merchant provides the scope and flexibility to meet your changing requirements.
A fully featured e-commerce solution
Today’s online shoppers are sophisticated and demanding. They expect extensive functionality in order to make their shopping experience easier and more enjoyable. Taglab Merchant provides a framework for building a wide range of e-commerce essentials, from wish lists to tell-a-friend forms; from advanced searches to saving shopping baskets.
Complete control of your content, with Taglab Publisher 2 integration
Offering a comprehensive, well-presented range of products is essential to effective e-commerce. In order to maximise your conversion rates, you must ensure that you carry the inventory that customers are searching for, and ensure that it’s as easy to find as possible. Delivering this requires a powerful, flexible, easy-to-use content management system, and that’s where Taglab Publisher 2 comes in.
Publisher 2 makes it easy to update your site, whenever your business needs it. With no need for HTML skills, adding content to your site is simple. With the click of a button you can deploy products to multiple departments, change size and colour options, add photo enlargements and change descriptions. It couldn’t be easier.
Online marketing & search engines
The role of the search engine in online marketing today is more important than ever. That’s why it’s so important to ensure that a new online store is built with search engines in mind, in order to ensure an optimal search engine presence. That way, you can avoid the cost and complexity of employing search engine optimisation on your site after it’s development is completed.
Many online store platforms offer little or no scope for search engine optimisation – so it’s critical to bear this in mind when selecting a platform. If you chose the wrong one, it may not be possible to address search engine optimisation issues after launch.
Taglab Merchant offers the following search engine optimisation features:
- Full control of your keyword, title and description meta data via Taglab Publisher 2, allowing unique meta data for each individual page
- Descriptive, well structured URLs using natural language and no dependencies of parameter strings or session cookies to locate individual pages. For example, the group “Weddings” within the department “Occasions” could have a URL such as: www.domain.com/occasions/group/weddings
- Standards-compliant HTML code, making it easier for search engines to spider your pages
Support for online marketing goes beyond search engine optimisation. With Taglab Merchant, you can add support for retail aggregators such as Google’s Froogle and Kelkoo, making it easy to ensure the maximum possible online visibility for your store’s inventory. Plus, built-in support for sale pricing, discount coupons, gift vouchers and controlled redemption make it easy to run sales promotion activity.
Payment processing – WorldPay and SECpay Integration
With seamless WorldPay integration, Taglab Merchant provides a trusted, secure and reliable means of payment processing, offering support for all major credit and debit cards in a wide range of currencies.
E-commerce administration made simple
Managing an online store is a challenging task, so the tools that your team will be using day-in, day-out must be simple, intuitive and flexible enough to ensure that you deliver a consistently flawless operation. Whilst some e-commerce solutions require specific hardware and software setups, Taglab Merchant’s standards-compliant web-based user interface ensures that every task, from order processing to inventory control, can be handled from and Windows, Mac or Linux system. So whatever system you use, you can print beautifully formatted invoices and delivery notes; check stock quantities at a glance or add new product lines in seconds.
As part of Taglab Toolkit, you can access everything you need to know about your online store from a single, easy to use web interface. When you log into Toolkit, all your web applications are accessible from a single launch screen: from Taglab Customer, you can download sales data in CSV format, suitable for importing into accounting systems such as MYOB; from Taglab Publisher 2, you can control your content; from Taglab Campaigner you can manage your e-mail campaigns.
If you would like to find out more about Taglab Merchant, and how we could use it to develop your online store, please call us on 020 7183 3600.